Skip to content
Epiphany Dynamics Epiphany Dynamics

How a 23-Year Fire Service Leader Turned a Published Team-Development Methodology Into a Live Demo and a Four-Tier SaaS Priced From $19 to $749 a Month

Johnny Torgeson had a book, a methodology, a speaking calendar, and no software. Prospects could read about the six phases of forging a team; they could not try it or buy it. Epiphany Dynamics built a locked-down public demo embedded on the marketing site and, behind it, a paid application with accounts, subscription billing, team management, seat controls, and an AI knowledge base. It is live with four public pricing tiers.

Forging Teams case study: FROM METHODOLOGY TO WORKING SOFTWARE.

A live demo + a complete SaaS product

Visual evidence
Forging Teams public teaser demo, turn 1 of 3, as a first-time visitor sees it
The public teaser at demo.forgingteams.com, the same demo embedded on forgingteams.com.
Visual evidence
Forging Teams public pricing: Individual $19, Team $149, Department $399, Large Agency $749
Four public tiers on app.forgingteams.com/pricing. Subscribe still asks for a login. We did not log in.
What a department gets

  • 01 Accounts

    Every seat gets its own login, created and managed inside the product.

  • 02 Billing

    Subscription billing per plan, so a department pays for the seats it actually uses.

  • 03 Team management

    Departments, teams, and crews created and organized by the people who run them.

  • 04 Seat controls

    Seat limits enforced per plan, from a single seat to 75, custom above.

  • 05 AI knowledge base

    The diagnostic experience draws on a knowledge base built from the methodology.

The methodology

The method replaces the old forming-storming model, which treats team development as a line with an end, with six cyclical phases: chaos, controlled chaos, erratic, identity, acceleration, regeneration. A crew does not pass through them once and graduate. It cycles.

The software carries that framing. The diagnostic places a group, a crew, or a team in the cycle and names what the leader can do from there, which is why the product sells by the seat to fire departments and public-safety agencies rather than as a course.

The client
Forging Teams logo

Forging Teams

Built
Public Locked-Down Demo + Paid SaaS
Sector
Full-Stack Product Build

Johnny Torgeson is a 23-year fire service veteran, Assistant Chief of Operations at a Marine Corps Logistics Base fire department, holder of a doctorate in strategic leadership, a fire-academy instructor, an FDIC speaker, and the author of Forging Your Team: Demystifying Team Development for First Responders.

Per seat at the top tier $9.99 Large Agency at $749 a month for up to 75 seats works out to $9.99 a seat, 47% below the $19 individual seat on the same public ladder
Typical agency price for this scope $30k to $80k Published range for a SaaS MVP with auth and billing, 2 to 4 months (Source: orbix.studio SaaS development costs)
Client Feedback

"Incredibly professional and does great work. I will be working with him on future projects."

Johnny Torgeson

Founder, Forging Teams

Field Note

From contract to partner

The engagement grew beyond the first build. Johnny now treats Epiphany Dynamics as the ongoing development partner for new Forging Teams product work.

FAQ
What is the Forging Teams demo?
A locked-down public demo embedded on forgingteams.com that lets prospects experience the leadership diagnostic without creating an account or exposing the paid product.
What does the paid Forging Teams application include?
The paid application at app.forgingteams.com includes user accounts, subscription billing, team creation and management, seat limits enforced per plan, and an AI knowledge base that supports the diagnostic experience.
What are the Forging Teams pricing tiers?
Four public tiers listed on the client's site: Individual at $19 a month (1 seat), Team at $149 (up to 10 seats), Department at $399 (up to 30 seats), and Large Agency at $749 (up to 75 seats), with custom pricing above that.

Have a methodology, a course, or a book that should be a product?

Get a free audit of what it would take.

Book my free audit call The service → All case studies →

Free 30-minute audit. No obligation, no pitch. Or take the 2-minute AI quiz.